We sponsor a lot of conferences, and we're pretty good at picking relevant events - rich with current and good prospective customers. I'm going to run through some tips & tricks for success in these situations. I'll be talking about some of the best ways to make good use of our company's dollar and your time.

Anatomy of a successful interaction

Inspirations - learn from the experts

Identify your audience, and speak to their role & level (dev, ops, DBA, C-level).

Pitching to win hearts and minds

Start out with a soft-sell... Next, show off what we're great at Social graces are useful

Gotchas - it's easy not to screw up with some forethought